Product Design & User Experience
Design Products That Users Love—And That Drive Results
70% of digital transformation projects fail because they don't start with the user. We change that. Our product design services combine human-centered design, AI-augmented workflows, and accessibility-by-design to create digital experiences that convert. Whether you're building greenfield products or modernizing legacy systems, we deliver designs that increase engagement by 15-30%—and ensure compliance with WCAG 2.2 and the European Accessibility Act.
Our Approach
Discovery & Strategy
Understanding Users and Business Context
We begin every project with deep user research and strategic planning to ensure design decisions are grounded in real user needs and business objectives:
- User Research & Personas: Conducting comprehensive user research using AI-powered analytics to understand behavior patterns, preferences, and pain points.
- Accessibility Auditing: Evaluating current state against WCAG 2.2 standards and EAA compliance requirements to identify improvement opportunities.
- Competitive Intelligence: Analyzing market trends and competitor strategies using AI-driven market analysis tools.
- Design System Assessment: Evaluating existing design assets and establishing scalable design system foundations.
- Legacy System Assessment: Analyzing existing technology stacks and identifying opportunities for modernization and AI integration to unlock new business value.
Design & Prototyping
Creating Intuitive and Accessible Experiences
Our design process leverages modern tools and methodologies to create exceptional user experiences:
- AI-Augmented Design: Using AI tools for rapid iteration, personalization features, and intelligent layout optimization.
- Accessibility-First Design: Building with WCAG 2.2 compliance, inclusive design patterns, and assistive technology compatibility from the ground up.
- Sustainable UX: Implementing eco-conscious design practices that reduce digital carbon footprint and promote responsible consumption.
- Interactive Prototyping: Creating high-fidelity prototypes with micro-interactions, animations, and real-time feedback mechanisms.
- Digital Transformation Roadmapping: Designing phased modernization strategies (e.g., Strangler Fig Pattern) for seamless transition from legacy to modern systems.
Testing & Validation
Ensuring Quality Through Continuous Validation
We validate design decisions through comprehensive testing methodologies:
- User Testing: Conducting moderated and unmoderated testing sessions with diverse user groups including accessibility testing.
- A/B Testing Framework: Implementing data-driven testing strategies to optimize conversion and engagement metrics.
- Performance Impact Analysis: Evaluating design decisions' impact on page load times and environmental sustainability.
- Compliance Validation: Ensuring adherence to accessibility standards and emerging regulatory requirements.
- AI Model Validation: Ensuring fairness, transparency, and robustness of integrated AI models through specific testing protocols.
Implementation & Optimization
Bringing Designs to Life
We support the entire implementation lifecycle with ongoing optimization:
- Design System Development: Creating comprehensive, scalable design systems with component libraries and usage guidelines.
- Developer Collaboration: Working closely with development teams to ensure pixel-perfect implementation and optimal performance.
- Post-Launch Analytics: Monitoring user behavior, accessibility metrics, and sustainability impact for continuous improvement.
- Iterative Enhancement: Continuously evolving designs based on user feedback, performance data, and emerging best practices.
- Continuous AI Integration & MLOps: Supporting the operationalization of AI models within modernized platforms, ensuring scalability and responsible deployment.
Methodologies and Tools
AI-Enhanced Design Process
Leveraging Technology for Better Outcomes
We integrate AI tools throughout our design process to enhance creativity, efficiency, and personalization while maintaining human-centered focus. This includes AI-powered user research analysis, automated accessibility testing, and intelligent design optimization, applicable to both greenfield product development and the strategic modernization of existing systems.
Accessibility & Compliance Excellence
Universal Design for All Users
Our team specializes in creating inclusive experiences that meet and exceed accessibility standards. We ensure compliance with WCAG 2.2, EAA requirements, and emerging accessibility regulations while creating beautiful, usable interfaces for everyone.
Sustainable Design Practices
Environmentally Conscious Digital Products
We implement sustainable UX practices that reduce digital carbon footprint, optimize performance, and promote responsible user behavior. Our designs balance user needs with environmental responsibility.
Why Choose Dhristhi?
Modern Design Expertise
Our team combines traditional UX/UI expertise with cutting-edge knowledge of AI-augmented design, accessibility standards, and sustainable practices. We stay ahead of design trends while maintaining focus on proven usability principles, driving innovation for both new products and the strategic transformation of legacy systems.
Compliance & Future-Readiness
We ensure your products meet current and emerging accessibility and AI regulations while building in flexibility for future requirements. Our forward-thinking approach protects your investment, expands your market reach, and de-risks digital transformation initiatives.
Measurable Impact
Our design decisions are backed by data and focused on measurable business outcomes. We track user engagement, accessibility metrics, performance impact, and business KPIs to demonstrate clear ROI, especially in complex digital transformation and legacy modernization projects.
Get Started with Us
Ready to create digital experiences that convert? Start Your Assessment and see how our product design expertise can drive 15-30% engagement improvement.
Ready to take your business to the next level?
Contact Us
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